Class Five - Typography

Class Files

Flash Typography

Class Presentation Files

PDF
PPTX

Topics:

• Typography Basic
• Serif/Sans-Serif
• Tracking/Kerning
• Leading/Size

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Typography

Serif vs Sans-Serif:

Serif Typeface:

In typography, a serif /ˈsɛrɪf/ is a small line attached to the end of a stroke in a letter or symbol,such as when handwriting is separated into distinct units for a typewriter or typesetter. wikipedia link

Sans-Serif

In typography, a sans-serif typeface is one that does not have the small projecting features called "serifs" at the end of strokes wikipedia link

Serif vs Sans-Serif Description



Line-Height/leading

In typography, leading refers to the distance between the baselines of successive lines of type. The term originated in the days of hand-typesetting, when thin strips of lead were inserted into the forms to increase the vertical distance between lines of type. wikipedia link

Tracking/Spacing

In typography, kerning is the process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result. Kerning adjusts the space between individual letter forms, while tracking (letter-spacing) adjusts spacing uniformly over a range of characters. In a well-kerned font, the two-dimensional blank spaces between each pair of characters all have a visually similar area. wikipedia link

Animating Text in Adobe Flash



Input/Dynamic Text



Kinetic Typography, Eminem, Rap God


 
Kinetic Typography, The Beatles, Help!



What Teachers Make, Taylor Mali